Favorite Companies | Everlane for ESY NYC - Know Your Food
Anyone that has discussed fashion with me or looked in my closet likely knows about my love for Everlane. A large majority of my Simple Wardrobe is made-up of the companies modern yet affordable pieces. Everlane is an online-only retailer focused on "radical transparency". With no brick-and-mortar locations or paid-marketing campaigns, the companies success is based solely on organic growth - aka people like me telling all of you about my obsession with this great brand! Everlane openly discloses its costs and sells products with a markup of just double what it costs to produce, whereas standard retailers typically mark prices up by eight to 10 times the original cost.
So why am I telling all of you this? Well Everlane launched a campaign this morning in support of Edible Schoolyard NYC to promote food transparency. The mission is to raise $50,000 "to help school kids eat better". I am a firm believe in knowing where your food comes from and what went into its growth, so I was thrilled to see one of my favorite brands supporting a passion of mine. It's an effort to educate kids about what they are eating to help them make informed decisions.
I want my children to know that the milk in the refrigerator comes from Farmer Joe down the street, not the grocery store. Or that the tomatoes in the pasta we're having for dinner came from the vines in our backyard that we planted, watered, and tended to over the past few months. Food isn't just for eating, it's for nourishing our bodies, so I want to make sure that I know exactly what I'm feeding myself and those I love. The impacts of food transparency impact me today, my children tomorrow, and our planet forever.
Everlane has partnered with five renowned chefs to create personalized tote bags, and all profits go to Edible Schoolyard NYC. I purchased mine this morning, and I can't wait to put it to good use while promoting my support of food transparency.
Disclosure: I was not paid or asked to share any of this information. All thoughts and opinions are my own.